There are so many different ways to promote your restaurant, what are you waiting for? Engaging in a public relations campaign, an advertising campaign or a direct marketing campaign can all be fun if you remember that the concept of eating out is supposed to be a great social occasion. Don't look at this as a chore, but rather as one of the most pleasant jobs associated with running your business.
You have probably built up a good relationship with certain customers over time and if you feel that you know some that are particularly loyal then you could get them to help you promote your restaurant. Ask them to contribute posts which you can put on your blog, write reviews, be active on their Facebook pages, for example. Not only can this be a great "word-of-mouth" exercise, but it can be very cost effective, for just the cost of an odd appetizer here or there.
Whenever you come across a prospective customer, you should do everything you can to get the e-mail details. Be prepared to give them something that they value in return for this information and remember that e-mail marketing is one of the top ways to promote your restaurant. Once they have agreed to receive information from you, the sky is the limit.
Once you're able to get information about potential clients and hopefully their birthdays, consider setting up what is known as an autoresponder system. This system is designed to send out e-mails in advance of special dates which you specify and in this case you might offer a free meal to the birthday person. Almost always they will come in to the restaurant with another group of people, anyway.
Think about themes. Do a little research online and you will find out that there are special occasions, holidays, "gimmick" days, religious days - some special occasion every week. If you are creative, you will come up with ideas to link your restaurant, a menu item or some copromotion to create interest in the neighborhood.
Promote your restaurant with a PR campaign, especially if you are launching a new menu, welcoming a new master chef or engaging in a charitable affair of some kind. Press release distribution is relatively straightforward and cost effective these days and will invariably result in exposure for you if well presented.
Consider how many local newspapers, radio stations or other media outlets you have in your location. Pick up a copy of the publication or tune into the radio station as appropriate. If you cannot see any evidence of a food critic or a restaurant expert, it is time for you to really promote your restaurant by getting in touch with the editor and offering your services for free. Take time to show him or her that you are an expert in your field and they will turn to you for any food related questions or news items that they have.
In terms of Internet marketing, social media is at the forefront of any concept that you should explore. Make a Facebook page for your restaurant and start getting people to sign up, devise and maintain a meaningful blog with information that others would be interested in. - 30543
You have probably built up a good relationship with certain customers over time and if you feel that you know some that are particularly loyal then you could get them to help you promote your restaurant. Ask them to contribute posts which you can put on your blog, write reviews, be active on their Facebook pages, for example. Not only can this be a great "word-of-mouth" exercise, but it can be very cost effective, for just the cost of an odd appetizer here or there.
Whenever you come across a prospective customer, you should do everything you can to get the e-mail details. Be prepared to give them something that they value in return for this information and remember that e-mail marketing is one of the top ways to promote your restaurant. Once they have agreed to receive information from you, the sky is the limit.
Once you're able to get information about potential clients and hopefully their birthdays, consider setting up what is known as an autoresponder system. This system is designed to send out e-mails in advance of special dates which you specify and in this case you might offer a free meal to the birthday person. Almost always they will come in to the restaurant with another group of people, anyway.
Think about themes. Do a little research online and you will find out that there are special occasions, holidays, "gimmick" days, religious days - some special occasion every week. If you are creative, you will come up with ideas to link your restaurant, a menu item or some copromotion to create interest in the neighborhood.
Promote your restaurant with a PR campaign, especially if you are launching a new menu, welcoming a new master chef or engaging in a charitable affair of some kind. Press release distribution is relatively straightforward and cost effective these days and will invariably result in exposure for you if well presented.
Consider how many local newspapers, radio stations or other media outlets you have in your location. Pick up a copy of the publication or tune into the radio station as appropriate. If you cannot see any evidence of a food critic or a restaurant expert, it is time for you to really promote your restaurant by getting in touch with the editor and offering your services for free. Take time to show him or her that you are an expert in your field and they will turn to you for any food related questions or news items that they have.
In terms of Internet marketing, social media is at the forefront of any concept that you should explore. Make a Facebook page for your restaurant and start getting people to sign up, devise and maintain a meaningful blog with information that others would be interested in. - 30543
About the Author:
Trusted writer Jose L Riesco shows you the best way to welcome more visitors into your restaurant at www.myrestaurantmarketing.com. Learn more about how to promote your restaurant.
