When it comes to opening a new restaurant, entrepreneurs often fail to put much thought towards naming their new business. A great name will make up the foundation of your branding strategy and will determine customer perceptions of your restaurant.
A great name will help to get diners in the door and once they have left it should leave enough of an impression with them so that it sticks in their minds and they want to tell friends about it. Below are some tips for choosing a suitable name when you set up your restaurant.
1) You need a name that is appealing to the customers that you are trying to attract. Look at the population in the area around your new restaurant and try to understand if the best opportunities lie with targeting families, urban professionals, tourists or any other groups and then decide on a name that will appeal to customers fitting these profiles.
2) It is great if you can let customers know the kind of food they can expect by including the style of cuisine that you serve within your restaurant name. Customers are usually happy when they get exactly what they expected.
3) Think twice before using your name, as the owner as part of your restaurant name as it could prove to be a nuisance if you ever want to sell. However, if you have a reputation as a chef then it may be worth using your name to quickly build awareness.
4) Try to come up with a name that is original. Also make sure that you will have full legal rights to the name and that it is not already in use by another business.
5) Take immediate action to secure an appropriate domain for your restaurant's website.
6) Effective business names are easy to remember and easy to pronounce. Do a test run with your family and friends by reading them a selection of options that you are considering and then see if they are able to remember them a few days later, and pronounce them correctly.
7) Changing a restaurant name can be a big problem when you consider the branding costs and the loss of goodwill that has been built up with customers under the original name. Making sure that you get the best possible name the first time round can save you a lot of headaches further down the road. These days it is becoming more common for businesses to hire naming experts for help.
Make sure that you choose the right name right from the start to give you the best possible chance of succeeding with your restaurant business. - 30543
A great name will help to get diners in the door and once they have left it should leave enough of an impression with them so that it sticks in their minds and they want to tell friends about it. Below are some tips for choosing a suitable name when you set up your restaurant.
1) You need a name that is appealing to the customers that you are trying to attract. Look at the population in the area around your new restaurant and try to understand if the best opportunities lie with targeting families, urban professionals, tourists or any other groups and then decide on a name that will appeal to customers fitting these profiles.
2) It is great if you can let customers know the kind of food they can expect by including the style of cuisine that you serve within your restaurant name. Customers are usually happy when they get exactly what they expected.
3) Think twice before using your name, as the owner as part of your restaurant name as it could prove to be a nuisance if you ever want to sell. However, if you have a reputation as a chef then it may be worth using your name to quickly build awareness.
4) Try to come up with a name that is original. Also make sure that you will have full legal rights to the name and that it is not already in use by another business.
5) Take immediate action to secure an appropriate domain for your restaurant's website.
6) Effective business names are easy to remember and easy to pronounce. Do a test run with your family and friends by reading them a selection of options that you are considering and then see if they are able to remember them a few days later, and pronounce them correctly.
7) Changing a restaurant name can be a big problem when you consider the branding costs and the loss of goodwill that has been built up with customers under the original name. Making sure that you get the best possible name the first time round can save you a lot of headaches further down the road. These days it is becoming more common for businesses to hire naming experts for help.
Make sure that you choose the right name right from the start to give you the best possible chance of succeeding with your restaurant business. - 30543
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