Naming a Restaurant Business

By Patrick Sutherland

One of the most important parts of creating a marketable restaurant concept is deciding on a suitable name. A name, along with other branding such as a logo will come to represent all that your restaurant offers in the way of cuisine, service and atmosphere. It will allow you to enhance your reputation in the market and to create and grow a valuable brand over time that customers recognize for its high standards.

Below are some tips to think about when choosing a suitable name for your restaurant.

1) People often are attracted to a restaurant due to its name. Make sure that your name is suitable for the type of diners that you are targeting.

2) It is great if your name can offer an idea of the kind of cuisine that you serve so that customers know exactly what to expect.

3) Think twice before using your name, as the owner as part of your restaurant's name as it could be difficult if you ever need to sell. However, if you have a reputation as a chef then it could be worth exploiting any name recognition that you may already have.

4) Seek inspiration from restaurant names in other states and countries rather than those in your city so that you are able to come up with a name that won't be confused with the names of other local restaurants. Make sure that you have full legal rights to use the name.

5) Take immediate action to secure an appropriate domain for your website.

6) Effective business names are easy to remember and easy to pronounce. Do a test run with your family and friends by reading them a selection of options that you are considering and then check if they are able to remember them a few days later, and pronounce them correctly.

7) Changing a restaurant name can be a big problem when you consider the printing costs and the loss of name recognition that has been built up with customers under the original name. Making sure that you get the best possible name the first time round can save you a lot of hassles further down the road. It is now common for restaurants to use naming experts for help.

Make sure that you choose a great name right from the start to give yourself the best possible chance of finding success with your new restaurant business. - 30543

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