In business, you always have to be looking for something to set yourself apart. This is called achieving a unique sales proposition and your definition can often mean the difference between just getting by and really making it. Many have tried to come up with ideas for novelty restaurants and some well-publicized chains have done particularly well.
Remember that you want your business to be around for a long time and whatever ideas you come up with must be able to stand this test. How often have we seen novelty restaurants fail after a short period of time, while others that are based on a more solid foundation have no doubt benefited from a good thought process.
Experts advise that you try and look at every aspect of your operation before deciding upon a theme for your novelty restaurant. You will need to look at location, architecture, theme, menu options, atmosphere, entertainment, decor and staffing.
Aim to try and tie together all the different elements of your business operation and see if your novelty restaurant idea can be integrated. You have to be careful and stand back from time to time, asking yourself whether this whole idea has become too "cheesy" instead of being on point.
Remember that the food and drink industry is all about people. As such, your staff are a very important element when it comes to theming. For example, you may need them to be able to sing as part of an entertainment-based approach to your novelty restaurant. You might require them to have a particularly extrovert character and really get into their particular role.
Adapting your staff to fill a particular role to make your novelty restaurant work may be particularly difficult and if so why not consider working on something more static which may be easier to manipulate. How about looking at atmospherics, decor or your seating theme instead.
Use the power of the Internet and do a lot of research to see what has worked and what hasn't. There's nothing to say that you cannot copy a successful idea from somewhere else.
When you are portraying a novelty restaurant concept, you had better be sure that the quality of the food is exceptional. People may have a certain amount of skepticism when they see your theme and before they try your food, so you should aim to make sure that they are raving enthusiasts when they leave. - 30543
Remember that you want your business to be around for a long time and whatever ideas you come up with must be able to stand this test. How often have we seen novelty restaurants fail after a short period of time, while others that are based on a more solid foundation have no doubt benefited from a good thought process.
Experts advise that you try and look at every aspect of your operation before deciding upon a theme for your novelty restaurant. You will need to look at location, architecture, theme, menu options, atmosphere, entertainment, decor and staffing.
Aim to try and tie together all the different elements of your business operation and see if your novelty restaurant idea can be integrated. You have to be careful and stand back from time to time, asking yourself whether this whole idea has become too "cheesy" instead of being on point.
Remember that the food and drink industry is all about people. As such, your staff are a very important element when it comes to theming. For example, you may need them to be able to sing as part of an entertainment-based approach to your novelty restaurant. You might require them to have a particularly extrovert character and really get into their particular role.
Adapting your staff to fill a particular role to make your novelty restaurant work may be particularly difficult and if so why not consider working on something more static which may be easier to manipulate. How about looking at atmospherics, decor or your seating theme instead.
Use the power of the Internet and do a lot of research to see what has worked and what hasn't. There's nothing to say that you cannot copy a successful idea from somewhere else.
When you are portraying a novelty restaurant concept, you had better be sure that the quality of the food is exceptional. People may have a certain amount of skepticism when they see your theme and before they try your food, so you should aim to make sure that they are raving enthusiasts when they leave. - 30543
About the Author:
Expert Jose L Riesco shows you the best methods for getting more vistors to your restaurant at www.myrestaurantmarketing.com. Discover novelty restaurants here.
