You may be looking for something to set yourself apart from the other eateries in your community, whether it is a style of service, the particular type of ambience or the presentation of the food. As you may know, the industry is very competitive and just as in any other style of business, you need a special edge.
Over the years we have seen any number of restaurant gimmicks come and go. Sometimes an entrepreneur will base an entire project around a gimmick, such as the Planet Hollywood chain of venues, for example. Some of these angles can be less subtle than others and as such they have a limited lifespan. Clearly, the trick is to come up with an idea that is both innovative and has longevity.
If you have been able to come up with some restaurant gimmicks of your own, it is probably a good idea to bounce them off your trusted confidantes and advisors. When we are involved so much with our business from day to day, we often do not have a neutral perspective and this is where trusted advisors would be so important. Don't be afraid to let them pour cold water on your ideas, if need be.
Restaurant marketing is very involved and it is often advisable to turn to those who have some considerable experience and can offer your professional help. Even though some veterans will tell you that you need to go through the experience of "hard knocks" to really learn, it is best not to find out the hard way all the time. You will be able to find plenty of restaurant gimmicks in books and magazines and by touring other establishments, but fully analyze them before you think about bringing them in.
A smart restaurateur will realize that restaurant gimmicks have their place but must make sense within the overall promotion of your business. If you're not careful when introducing your ideas, they may be seen as cheesy or simply a way of trying to squeeze extra dollars out of visitors. There is clearly a fine line between a great idea and something born out of desperation!
When you think about restaurant gimmicks, there is a certain negativity surrounding the very phrase. It follows that the business owner must employ a large degree of subtlety. For example, it could be as simple as introducing a new range of menu items which can be linked in some way to a new societal trend. This should hopefully be a little more subtle than the current initiative employed by Kentucky Fried Chicken to promote Kentucky Grilled Chicken, instead!
The idea behind the creation of restaurant gimmicks is to create some kind of viral "hook" allowing you to spread the word about your business in a fun way. Don't take these kind of promotions too seriously and create an enjoyable angle for yourself, your staff and your clients.
When people go out to eat with friends, they are looking for escapism and not just a place to eat food. As such, you can use restaurant gimmicks to enhance their time so long as you do it carefully. - 30543
Over the years we have seen any number of restaurant gimmicks come and go. Sometimes an entrepreneur will base an entire project around a gimmick, such as the Planet Hollywood chain of venues, for example. Some of these angles can be less subtle than others and as such they have a limited lifespan. Clearly, the trick is to come up with an idea that is both innovative and has longevity.
If you have been able to come up with some restaurant gimmicks of your own, it is probably a good idea to bounce them off your trusted confidantes and advisors. When we are involved so much with our business from day to day, we often do not have a neutral perspective and this is where trusted advisors would be so important. Don't be afraid to let them pour cold water on your ideas, if need be.
Restaurant marketing is very involved and it is often advisable to turn to those who have some considerable experience and can offer your professional help. Even though some veterans will tell you that you need to go through the experience of "hard knocks" to really learn, it is best not to find out the hard way all the time. You will be able to find plenty of restaurant gimmicks in books and magazines and by touring other establishments, but fully analyze them before you think about bringing them in.
A smart restaurateur will realize that restaurant gimmicks have their place but must make sense within the overall promotion of your business. If you're not careful when introducing your ideas, they may be seen as cheesy or simply a way of trying to squeeze extra dollars out of visitors. There is clearly a fine line between a great idea and something born out of desperation!
When you think about restaurant gimmicks, there is a certain negativity surrounding the very phrase. It follows that the business owner must employ a large degree of subtlety. For example, it could be as simple as introducing a new range of menu items which can be linked in some way to a new societal trend. This should hopefully be a little more subtle than the current initiative employed by Kentucky Fried Chicken to promote Kentucky Grilled Chicken, instead!
The idea behind the creation of restaurant gimmicks is to create some kind of viral "hook" allowing you to spread the word about your business in a fun way. Don't take these kind of promotions too seriously and create an enjoyable angle for yourself, your staff and your clients.
When people go out to eat with friends, they are looking for escapism and not just a place to eat food. As such, you can use restaurant gimmicks to enhance their time so long as you do it carefully. - 30543
About the Author:
Expert Jose L Riesco teaches the most effective methods for getting more visitors to your restaurant at www.myrestaurantmarketing.com. Find out restaurant gimmicks here.
