Useful Advice On How To Design Restaurant Menus

By Adriana Noton

No matter how appealing the ambiance of a restaurant is, or how polite and helpful the servers are, you are there for one thing only. That is to enjoy the food. The first thing you are presented with is the menu. This is where you get your first impression of the food. Restaurant menus should therefore always look inviting and reflect the style of the restaurant.

Owners of any place where the public sits down to enjoy a meal should put some effort into designing a menu. From upper class fine-dining establishments to the diner down the street, it is essential, and respectful, to present an eye-catching menu. Reading a good menu should make you hungry! Make sure your menus are not caked in old food - this will put your patrons off immediately.

A family friendly restaurant should also include a separate kiddies menu. This will be a clear indication that the food is prepared and served to suit a child's appetite and preferences. At the other end of the scale, consider elderly patrons when designing your menu. Make sure the text is easy to read. Don't use elaborate fancy fonts in small print to describe each dish.

The fonts used in a menu should reflect the theme of the restaurant. You can use scrolled fonts for fine-dining restaurants. However family orientated restaurants should have menus in bold, trendy fonts - as long as they are easy to read. Children love looking through a menu, so keep this in mind.

Most menus list the foods in the order they are served, i. E. Appetizers will appear first, followed by entrees, side orders and finally desserts. Another way is to group certain types of dishes under separate headings. For example meat, chicken, seafood will be presented in individual sections.

Restaurants that serve meals throughout the day usually have three separate sections on the menu - breakfast, lunch and dinner. Illustrations or photographs are a must on most menus. But make sure they look appetizing. Don't cut corners if you want to display photographs on your menu. Get a professional food photographer to do the job.

Menus for more formal restaurants should contain more words and fewer illustrations. There should be a detailed description of each dish and how it is cooked - baked, flame-grilled or fried. To add a further touch of class include a section under a heading 'Chef's recommendations'. Another tasteful touch is to present the menu inside a hard book like folder.

With today's computer graphics at hand, the sky is the limit when designing a menu. If your restaurant is a fun, vibey place, this should extend to the menu. If you own a pizzeria, your menu could be in the shape of a pizza. Include some light-hearted quips or humorous sketches to add appeal.

A good restaurant menu will have the right balance. It will provide enough information to titillate the taste buds, but not too much to bore the patrons. Most importantly, make sure that the prices of the food advertised on your menu are not too expensive for what you are offering. A happy customer is one who is prepared to pay for the value he or she gets. - 30543

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